|
Thank you for your inquiry about Panorama
Entertainment Magazine of Northwest Indiana located at:
Panorama Magazine
656 S. Franklin St.
Valparaiso, IN 46383
219-464-9237, Phone/24-Hour fax - (Press Send to Fax)
THE PANORAMA MAGAZINE
is a monthly entertainment magazine for Northwest Indiana
for over 22 years which
publicizes events and happenings a month BEFORE they
actually happen in all three counties: Lake, Porter & LaPorte.
The content of the magazine is directed to local residents
who live here, but it is also quite valuable to tourists who are
lucky enough to find one. It is mailed to local doctors offices
and reception rooms, ALL LOCAL Libraries, all chambers
and delivered in Northwest Indiana to over 450 select
locations
each month
Contrary to other publications, and due to it's high
demand, Panorama does not sit on the shelves for very long.
Panorama
is Big on Content, and doesn't rely upon Large Color Photographs
for appeal.
Panorama appears in the periodicals of every local library and
every Chamber of Commerce has a copy. Panorama is
mailed free to
every group care facilities where it is used to plan local group
trips by the Activity Director. Many local
chambers use Panorama
for informational phone
calls AND also send it out to new resident and tourism inquiries.
OUR SUCCESS STORIES:
We have hundreds of testimonials and advertiser success stories
. . . . .
Cafe 444 had their BEST
SUNDAY BRUNCH EVER when their ad was in the March 2007
Panorama that mentioned their Sunday Brunch! They collected
mailing lists and sent post cards to patrons who were NEW from
Panorama Magazine.
Serbian Festival - Got their
BIGGEST Vendor that took TWO BIG SPOTS from the ad in Panorama
Magazine! They continue to be a Serbian Festival Vendor Still!
Closet Connection, downtown
Valparaiso, received several responses to their Panorama ad,
including clothes coming in, new customers, and phone calls.
Our Bird Lady's ads (that were
in the winter months) had patrons keep the
magazine so that she was booked solid all summer!
Shipshewana On The Road, received
so many calls from Vendors that they now advertise shows that
aren't even in this Area!
International Friendship Gardens,
Michigan City, "Lots of people mention your site." Marti
Pizzini, executive director.
Curves, Munster, "We have
people come in here who aren't even members just to get your
magazine."
Cartronix Valparaiso, "All
of Your Magazine are Gone Right Away, that's why we don't mind
having them here."
HotorNot Restaurant, Portage,
keeps track of every table and where they heard about them. They
receive as many tables from Panorama ads as they do from the other
two local newspapers!
Curves, Griffith, "Oh
good, they're here, now we have to call everybody and let them
know they're here."
Teenager who works at Emission
Center, "I need the next issue of Panorama, there was a
Harry Potter Party in there that I really want to go to."
Lilly Festival,
"I even had a couple from Marion, IN who
happened to be in Chesterton and they drove here for the afternoon
to see the gardens! What fun!" BJ Ziolkowski, twin starZ
gardens, New Carlisle, Indiana.
ADVERTISING IN PANORAMA MAGAZINE PRINTED
VERSION
There are overlapping benefits to a magazine.
For one thing, Panorama doesnt
get thrown away and lasts from one month to an entire year.
And on
top of all of this, Panorama reaches NEW readers each month unlike
newspapers who only reach repeat subscribers.
Panorama also
reaches the target market, reaching people who are already out and
about and only reaches people who are
interested in entertainment. But, unlike other magazines, there
aren't any copies left at the end of the month. We often see
delivery of our competitors when a HUGE PILE last month's issue is
still sitting there! Wouldn't you rather advertise in a magazine
that gets picked up? And not one that sits around on the shelves, only
to be thrown away eventually?
MULTIPLE DISTRIBUTION PROGRAM:
Panorama is the only publication that is magazine
size. It's magazine size (8.5 X 11) that ONLY allows Panorama to be displayed in doctors office's racks, coffee shops, hospital waiting rooms, Car
Repair Facilities, Art Galleries, and Hair Salons.
In addition,
at
several drop-off locations the last
Panorama remains so several people see the same issue over
and over again. And,
due to
the ANNUAL FEATURES, many locations keep the back issues on
display for the entire year. A low ball estimate concludes
that
Panorama reaches at least 25,000 readers
per month, totaling over 240,000 readers per year!
We look
forward
to advertisers who are interested in hearing more about the
advantageous partnership for both of us!
CONTENT: THE ENTERTAINMENT CALENDAR . . .
. . . PUBLISHED AHEAD OF TIME
The Entertainment Calendar is what makes the printed version so
popular and hard to find. The calendar, which includes over
450
events each month, allows the reader to decide for themselves
their best choice of entertainment for that day/evening &
Weekend..
The
website publishes one week at a time and the printed version gives
the reader a look at one month at a time. This allows
local
residents the opportunity to plan ahead of time their valuable
leisure time, arrange for baby sitters, plan for out of town
guests and also to plan for couple and group outings. Parents (and
grandparents) with
children and baby boomers find the month
in advance
calendar
extremely convenient.
THE POPULAR ANNUAL FEATURES . . .
. . . KEPT ALL YEAR LONG
Patrons who are interested in the Annual Feature Topic will
keep that particular printed Panorama for ALL YEAR! To show
you
just how valuable these have become, many chambers, tourism
centers, and parks actually copy the Annual Features to
pass out.
These Annual Features are: Fishing, Golfing, Hiking, Biking,
U-Pick Farms,
Antiques, Winter Sports, Art Galleries and
Museums, and Performing
Theatres. WHY THE ANNUAL FEATURES ARE NOT
ON www.PANORAMANOW.COM
In 1998, the PanoramaNow.com website was created as an
additional and separate entity. PanoramaNow is an entirely different product
than the printed magazine, reaching an entirely different audience
with different content. The website is organized differently,
has
some new subjects not available in the magazine, and reaches the
younger and home-computer market. The printed
magazine has the Valuable
Annual Features that are printed only once a year, and are a part
of the intellectual property
that is copyrighted NOT FOUND IN ANY OTHER PUBLICATION and,
unfortunately, cannot be
included in the web site.
PANORAMANOW.COM
REACHES OVER 30,000 USERS EACH MONTH !
DISTRIBUTION:
Panorama is distributed by mail, hand delivered, and mailed to
subscribers and finally any EXTRA copies are distributed
at area Trade Shows. Several copies are
hand distributed to key
high-traffic locations in Lake, Porter, and LaPorte counties.
Many people take a special trip to
these locations JUST
to get a Panorama.
Due to the high demand for Panorama,
the distribution points are not printed.
In several of our Distribution Locations, Panorama is the only
publication allowed.
DEMOGRAPHICS: Survey of the Age groups of our Readers:
60+: 22%, 50-60: 27%, 40-50: 27%,
30-40: 22% and 20-30: 2%.
GOOF FOR THE ENVIRONMENT . . ..
. . . WE HAVE NO EXTRA COPIES LEFTOVER!
All past issues are picked up and redistributed, Panorama never
goes to the shredder! Past issues are re-distributed in local
trade shows and are hand picked by consumers according to the
Annual Feature that is of personal interest to the thousands
of attendees. The attendees
are extremely happy to take home the Panorama that
has their
Annual Feature in it!. Some even take one
for a friend or family member!
3 RING BINDER ANNUAL DIRECTORIES . . .
. . . .
WE ARE LOOKING FOR MORE LOCATIONS
Panorama comes out on the first Friday of each month, but due
to its high-demand most
of copies are gone RATHER QUICKLY..
So, we started
Annual
Directories. The Past Panoramas are bound in a three-ring binder,
and tourists/residents can look at what happened
in any given
month and can review the Annual Features from every Panorama
for the entire year. Now available for patrons
to view 365 days a year THE PAST ISSUES OF Panorama can be seen by thousands of viewers who visit the
Lake County Tourism Bureau in
Hammond. If you would like to draw shoppers to your
location, We are also
looking for other businesses that are
interested in being added to our 3-Ring Binder Program.
SUBSCRIPTION:
Since Panorama is actually FREE you might wonder why so many
people actually pay $20 for a yearly
subscription.
The reason for
that is simple, Panorama is gone so quickly, we simply cannot keep up with
the high demand,
so
many people opt to pay for the subscription. If you are interested
in subscribing you may do so by emailing us.
We take all forms
of credit cards, by telephone: 800-359-2845.
MORE ABOUT US
Panorama is locally owned and operated and is not affiliated
with any local newspaper or radio. All listings are FREE and
are
as complete and comprehensive as possible. Panorama does not list
only those who pay for advertisements, making the
content more inclusive than local tourism guides THAT PUBLISH ONLY
PAID COMPANIES.
Content is not
determined by monetary payment. Many local
not-for-profit
organizations have benefited and
continue to benefit financially
for their fundraisers due to Panorama's
FREE Calendar Listings. Panorama's content also benefits local
event presenters because it is also perused by the local media as
well.
|
